Website font size should be big i.e. minimum 20px. If website visitors from 45+ age group, then they want to read website content in big font.
Font family should be user friendly and easy to understand. Don’t make your font complicated by using too much of creativity and styling. People want to read your content first and not want to see your font creativity.
Light font colors are responsible for low conversions so make sure that your font color is easy to read. So, avoid any low visibility color and always use high visibility shades while using website fonts. Black color on a white background has high visibility.
Most of the People scan your content and not actually read it so, you should use bullets and ‘paragraphs with heading’ to make your website front scannable. Take care of font length. It will appear neat if it is presented in small pieces. You can use spaces and lines to increase visibility.
You can use bullets instead of simple paragraphs. It can make your content to be more visible or readable for visitors.
Some third party font family can increase the page load time and increase bounce rate and further decrease the conversions so the font family should be light weight.
Always use the font application rule properly such as use of double quote when displaying a personal quote.
– Headings should be in uppercase or capital letters.
– Highlighting the heading by using bold tags, color, background-color etc. increases its visibility.
– Give some space between the headings and paragraphs.
Highlight the important content by using bold, italic, color, hand-drown annotation etc. It helps users to easily scan the content.