Content Published date and last modification date is really tending to SEO ranking?
We know – Google shows date on the Google snippet (SERP). Google may show published date or updated date in the snippet. It depends on Google. You can also show time with date if possible. Google also see this but use right time zone.
Google may show future date sometime but google said in their blog., don’t use future date.
Published Date = Original Date
Updated Date = Last Modification Date
People may use fake date for both cases (publish & Updated), and may be show fake date on the snippet. How google handle this?
Google crawl webpages on the regular basis and publish / updated date can be analyzed by google itself by comparing content.
Although, I have not seen any penalty for fake date, But Gary said that Google is working on it and may take strict action in future.
Generally, users do not click much on older content in the snippet. That’s why the date is matter for SEO CTR.
And also Google recommend put date on the page, google consider both date.
May be, this is a part of A/B testing. Not sure about it. Monitor ranking while doing this.
Google find it from the webpage if you have mentioned anywhere.
Other method – Google find these dates from structure data. WordPress have this feature already.
If google picked the wrong date, then remove or minimize these dates.
Google use multiple signals for this. Google may pick date from Sitemap file, your article byline, the first time Google discovers the page or something else.
Yes, Definitely, I will also recommend this, use updated date on the page instead of publish date.
Why we need to add last modification date on the webpage while using this date in xml sitemap.
Google said on this question that sitemap lastmod for whole page (body + head) changes, on the other hand page lastmod for page content changes.
Many people do this. They write content in bulk and publish them on same time. This is a bad SEO practice. We should add content one by one and should take minimum 1-2 days gap for publishing.
If you don’t have consistency of posting or post too many pages on the same day – in that case – Google think that content is auto-generated or not a manual content and written by a real Author/writer. If you regularly post too many pages through multiple authors then it is fine.
If you have already posted multiple pages on same date then better to remove dates from the page. Google will pick date when it will crawl for their other ranking analysis. (not for snippet)