Learn How to Make a Google Analytics Custom Report

Google analytics is the world’s very powerful website (and app) reporting tool for website (and app) owners and online marketing folks. Google Analytics provides many type of insights to optimize website. Normal Google Analytics reports provide many insights on different metrics and dimensions and you can analyze many statistics but this is not only the data available, there are much more in Google analytics.

Benefits of custom Google Analytics reports

Get some more insights – There is no limit in optimization, every website needs optimization in the world. There are always scopes to improve website traffic and conversions. Here Google Analytics custom advance reporting can help you to find new insights and statistics which are not available in the normal Google analytics reports. You can use these kinds of reports for advance level analysis of the website.

Deep Analysis – Custom Google analytics reporting helps to analyze more insights and deeply analysis of their website. You can add filters and segmentation. You can find here some new dimensions and metrics which will definitely help you in business sales.

Best for Big Gamer – Some websites are driving huge traffic and having much data rather than others. So here custom Google analytics reports work as a milestone for large websites. Normal Google Analytics reports are very helpful for the businesses but some important measurements can be created only by custom Google analytics reporting.

Save money – Website owners buy tools to make Google Analytics reports or do development for these reports in the website.

Create templates for clients – You can permanently setup these reports and share report template with the client and the client can see these reports in their Google analytics account if he has it for the same website.

Save Edit, Delete, Share, and Email Facility – Google analytics provide share, edit, delete, download, email these reports and easily sharable to anyone.

Where to Find Custom Google Analytics Report

These are three steps to find custom report in Google analytics.

  • Step 1. Login with your Google Analytics account
  • Step 2. Click on “Customization” from Left sidebar menu and then click on “Custom Reports”.
    See it in the image…
  • Step 3. Click on new custom report button.

So here you can see your all custom Google Analytics Reports

Let’s see all four options, how they work.

New Category (1) – You can categorize your reports using New Category option. It helps to manage your all reports.

Click on “+ New Category” and type the category name.

Here is an example how you can categorize your custom reports.

Import from Gallery (2) – Here you can find thousands of pre made reports. Just search your report and import it into your Google analytics account. These reports are shared by experts and provide very important insights for website owners.

Action (3) – You can copy, edit, share and delete your report from here.

New Custom Report (4) – Here you can create new custom Google analytics report and I will explain you in this blog how to create custom reports on which dimensions and metrics.

When you click on “+ New Custom Report” then this form will open.

How to Make Custom Google Analytics Report

In the above image 7 sections are there. Let’s have a look how these options work.
1. Title – You can select here Report name, suppose you are making landing page report so you can type “Landing Page Report” in the Title section. It will show on the top of the report.

Your Report Title goes here.

So it can help you to find your report easily from the custom report section.

2. Report Tab & Name – in Report Content section by default name is Report Tab and you can change it according to your choice. Let’s see an example.

Report Tab name goes here…

You can also add more tabs

Second tab goes here, so you don’t need to make more new reports separately. You can add here multiple reports.

3. Type – Google Analytics provide three option for users – Graph, Table & Map so you can make report as you want or as you require.

Explorer – It shows Graph and Table section both. You can add multiple dimensions and metrics here.

Explorer report is generally used by expert and this is standard reporting format in google analytics. You can set up next level dimensions and when you click on the main dimension, you can see your next level dimension. Let’s see it in an example. Here main dimension is source and next level dimension is medium. When you will click on the source, it will show you next level dimension means medium report respect to clicked source.

So here you can see graph and table both section.

Flat Table – It only shows Table section. You also can add here multiple dimensions and metrics.

Here you can’t setup dimension as a next level. You can setup dimension as a secondary dimension. The report will look like this…

Map Overlay – It shows map and table both, you can add only one metric and four dimensions. This report will tell you about user engagement by different locations.

You can create 4 types map in this section – World, Continent, Subcontinent and Country. Select your map from zoom level section.

The report will be like this…

So here you can see both parts – Map and Table.

4. Metric Groups –You can set measurements respect to dimensions in this section, some important metrics are here…

  • Sessions (Visits)
  • Users (Visitors)
  • Bounce Rate
  • % Exit (Exit Rate)
  • Goal Completions (Leads)
  • Goal Value
  • Goal Conversion Rate
  • Avg. page load time (sec)
  • Transactions
  • Revenue
  • E-commerce Conversion Rate

5. Dimension Drilldowns – Set here dimensions which you want to analyze in a website. Here are some important dimensions…

  • Landing Page
  • Source
  • Medium
  • Country
  • City
  • Region
  • User Type
  • Age
  • Language
  • Default channel Grouping
  • Week
  • Year
  • Day
  • Operating System
  • Device
  • Language
  • Browser
  • Gender

Let’s see a live Google Analytics example

This report will look like this…

So you can make more google analytics custom reports on many dimensions and metrics and get deep and new insights for business growth. You can ask any question in comment box.

Let’s see 20+ custom google analytics report for business website and eCommerce website and also use free google analytics templates of these reports.

Saurabh Rawat: I am SEO Analyst having 10 years of experience, Help to improve website ranking and organic traffic.