Hi, I am going to explain here some important points about the Google’s latest update E-A-T (Expertise, Authoritativeness and Trust). You should learn about E-A-T guidelines before start content writing for SEO.
Avoid Poor Quality YMYL (Your Money or Your Life) pages. Content which are negatively affecting users safety, happiness, health and finance are not good for Google ranking.
Example – Suppose a website have content about cancer but the information is wrong which can damage people health. Google is throwing down these sites by YMLP policy.
Reviews & Complaints: Good amounts positive reviews / less negative reviews / more good reviews than competitors on trusted third party reviews sites such as TrustPilot, BBB, Yelp, Google My business (Local) help in SEO ranking according to EAT Google Update. Even google will see user complaints of your website. Poor reviews/rating on these third party popular sites can damage your ranking.
Mentioned by People: How many people are searching your website by brand name, and bookmark your website and how may people are mentioning your website are also a website reputation signal for Google E-A-T update.
How to check pages where people mention your website.
I have 29 results. It will increase day by day so Google can judge your website reputation is increasing rapidly. This is a positive sign for ranking.
Articles (link mentioned) on well known sites like wikipedia, the new york times, forbes, ibm etc. (Google have this list)
Avoid backlinks creation by spammy techniques. Google knows which backlinks are natural and which are not. Just focus on reputed sites.
Content popularity is different thing from website popularity.
Your content should be popular, Google may calculate it by given things.
Make sure your popups and ads are not interrupting to read the main content to users.