Find & Create UTM Campaign in Google Analytics

You can track any type of external traffic such as Facebook ads, email newsletter, Google ads, Bing ads, referral website traffic, affiliate traffic and other marketing traffic by using UTM parameters. let’s see all utm parameters in details.

UTM Benefits

You can easily track your paid campaign, email campaign or any external campaign separately and see your marketing campaign profit separately.

UTM Parameters

There are five type of utm parameters. three are mandatory and two are optional. Google analytics use these parameters to collect campaign data and create google analytics report. Google Analytics fetch this data from utm url.

Example

http://www.moreconversion.com/?utm_source=newsletter&utm_medium=email&utm_campaign=april-sale&utm_content=cta-link

When user open this url in the browser then google analytics pick data from utm parameters.

UTM parameters list

  1. Campaign_source
  2. campaign_medium
  3. campaign_name
  4. campaign_term
  5. campaign_content

Let’s see in detail.

Campaign Source (utm_source) – Traffic source like newsletter, bing, google etc are known Campaign Source.

Campaign Medium (utm_medium)- Traffic medium like email, cpc, are known as Campaign Medium.

Campaign Name (utm_campaign) – You can give any name of your campaign like April Sale

Campaign Term (utm_term) – keywords are auto calculated by paid search.

Campaign Content (utm_content) – You can use it for A/B testing purpose. example – red-cta or yellow-cta

How to Create UTM Campaign URL using UTM Builder

Creating Campaign UTM URL is very simple. Follow given steps.

  1. First open this UTM maker – Campaign URL Builder
  2. Type your full page url where you want to send your users – example https://www.moreconversion.com
  3. Type your campaign source, example – newsletter
  4. Type your campaign medium, example – email
  5. Type your campaign name, example –
  6. Type your campaign content if are doing any A/B test on that page. example – red-cta
  7. Now your final url will be –
    http://www.moreconversion.com/?utm_source=newsletter&utm_medium=email&utm_campaign=april-sale&utm_content=red-cta
    We also call it campaign code.

utm url maker

You can copy this utm campaign url and use it as a link in your ads, emails or paid campaigns.

How to Find UTM Campaign in Google Analytics

Let’s see how to check UTM campaign URls data and report in Google Analytics, follow given steps.

  1. Login your google analytics account
  2. Click on Acquisition from left side menu
  3. then click on Campaigns
  4. then click on All campaigns
  5. Here you can your all UTM campaigns
    how to find utm campaign in google analytics

here you can see your all campaign url.

how to find utm_term in google analytics

utm terms are generally paid keywords, follow given steps to find utm_term data…

  1. Login your google analytics account
  2. Click on Acquisition from left side menu
  3. Then click on All traffic
  4. Then click on Channels
  5. Then click in Other from the top of the table report
  6. then select keyword from the Acquisition section

Summary: Acquisition > All Traffic > Channels > Other > Keyword

how to find utm_content in google analytics

utm terms are generally paid keywords, follow given steps to find utm_term data…

  1. Login your google analytics account
  2. Click on Acquisition from left side menu
  3. Then click on All traffic
  4. Then click on Channels
  5. Then click in Other from the top of the table report
  6. then select Ad Content from the Acquisition section

Summary: Acquisition > All Traffic > Channels > Other > Ad Content

Are we create utm url for internal links?

Yes, You can also track your own website links using utm url.

Is utm effect SEO ranking?

No, if you are using canonical tag then utm urls are not harmful.

Yes, if you have not canonical tag in the page’s head section then url will be treated as a duplicate url for search engines. in that case search engine will exclude one url, may be possible original one and if you have many utm duplicate urls then it may cause for SEO drop. It can also increase unwanted crawling.

Must use canonical tag for all public pages of the website.

You can see canonical tag by yourself in view source.

here is the syntax of canonical tag

<link rel=”canonical” href=”http://www.moreconversion.com”/>

How to Verify that UTM url is correctly working

Open your utm url in browser and see real time – traffic source report in google analytics.

Real Time > Traffic Source